Your website is often the first impression potential customers have of your business.
But here’s the problem: if it’s outdated, slow, or hard to use, it could be turning people away before you’ve even had a chance to impress them.
At Minted Web Design, we work with small businesses across Scotland and the UK who didn’t realise just how much their website was costing them in lost sales and missed opportunities.
Here are 10 clear signs your business website might be costing you customers — and what to do about it.
Your Website Looks Outdated
If your site looks like it hasn’t been touched since 2012, customers will assume your business is behind the times too. Design trends matter — not just for looks, but for credibility.
Fix: A modern, clean design instantly boosts trust and makes your business appear professional.
It Loads Too Slowly
Did you know 53% of people leave a website if it takes longer than 3 seconds to load? A slow site is a sales killer.
Fix: Optimise images, use fast hosting, and streamline your design for speed. At Minted, we build fast, SEO-friendly websites that load in seconds.
It Isn’t Mobile-Friendly
Over 60% of web traffic comes from mobiles. If your site doesn’t adjust to smaller screens, customers won’t stay.
Fix: Responsive design ensures your site looks and works perfectly on phones, tablets, and desktops.
Customers Can’t Find What They Need
If people can’t quickly find your contact details, services, or pricing, they’ll leave and click on a competitor.
Fix: Simple navigation, clear call-to-actions (CTAs), and a structured layout guide customers to take action.
Your SEO Is Non-Existent
If your site isn’t ranking on Google, your ideal customers probably don’t even know you exist.
Fix: Implement on-page SEO (titles, meta descriptions, headings, keywords) and ongoing optimisation to climb search rankings.
“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.”
— Marc Ostrofsky
The Content Is Out of Date
A blog that hasn’t been updated since 2019 or services that are no longer relevant make your business look inactive.
Fix: Keep your content fresh with regular updates, blogs, and SEO-driven copywriting.
You Have No Clear Branding
If your colours, fonts, and logo don’t match across your site and socials, you’ll look unprofessional and forgettable.
Fix: Consistent branding builds trust and makes you instantly recognisable. Minted offers branding packages that tie your online presence together.
No Clear Call-To-Actions
Does your site guide visitors on what to do next (call, buy, book)? If not, you’re losing conversions.
Fix: Strong CTAs turn browsers into buyers — simple as that.
It Isn’t Secure
If your site doesn’t have an SSL certificate (the padlock in the browser bar), Google flags it as “Not Secure” — and that’s an instant trust-breaker.
Fix: SSL and regular website support keep your site safe and your customers confident.
You Can’t Update It Easily
If every small change requires chasing your old developer, your site becomes a burden instead of an asset.
Fix: We build websites you can manage easily — and we also offer support packages so updates are stress-free.
How Many of These Apply to Your Website?
If you recognised even a few of these signs, your website is probably costing you customers right now.
The good news? Every single one of these issues can be fixed. And once they are, your website will go from being a liability to becoming your best sales tool.
At Minted Web Design, we specialise in building modern, responsive, SEO-ready websites that:
- Look professional and up-to-date
- Load fast on any device
- Attract more traffic with SEO
- Convert visitors into customers
Ready for a Website That Works as Hard as You Do?
Stop losing business to a bad website. Get in touch with Minted Web Design today and let’s build you a site that impresses, performs, and grows your business.